ADM 4326 Digital Marketing Technologies
3 units
Administration
Telfer School of Management
The Internet and a wide range of related digital technologies have changed the way businesses design and implement marketing strategies. This course focuses on the strategic and tactical applications of these ever-changing digital marketing technologies on decision-making and strategy formulation in areas such as business intelligence gathering, competitive analysis, customer analysis, customer relationship management, supply chain management, new product development, branding, positioning, promotion, and advertising, services management, and e-commerce. Hands-on experience with selected technologies/tools may be provided.
Components:
Lecture
Requirements:
Previously Offered Terms:
Fall
Winter
Summer
French Equivalent:
Organized
343 responses
4.58
/ 5
Clear Expectations
129 responses
4.37
/ 5
Learned a Lot
342 responses
4.55
/ 5
Recommend
214 responses
4.77
/ 5
Workload
214 responses
2.85
/ 5
Fair Assessments
342 responses