ADM 4326 Digital Marketing Technologies

3 units
Administration
Telfer School of Management
The Internet and a wide range of related digital technologies have changed the way businesses design and implement marketing strategies. This course focuses on the strategic and tactical applications of these ever-changing digital marketing technologies on decision-making and strategy formulation in areas such as business intelligence gathering, competitive analysis, customer analysis, customer relationship management, supply chain management, new product development, branding, positioning, promotion, and advertising, services management, and e-commerce. Hands-on experience with selected technologies/tools may be provided.

Components:

Lecture

Requirements:

Prerequisites: ADM 2320 . Course reserved for students: in a B.Com. who completed at least 33 units from ADM core courses, including ADM 2381 ; in minors, microprograms, or certificate programs when the course is required.

Previously Offered Terms:

Fall
Winter
Summer

French Equivalent:

ADM 4726
GradesEvaluations
All Professors
A- Average (8.141)
Most Common: A+ (26%)
718 students

P

S

NS

F

D

C

B

A-

A+

Jonathan Simon

10 sections from Fall 2017 to Summer 2024

A- Average (7.911)
Most Common: A (24%)
552 students

P

S

NS

F

D

C

B

A-

A+

Mariam Humayun

2 sections from Winter 2023 to Winter 2024

A Average (9.067)
Most Common: A+ (58%)
104 students

P

S

NS

F

D

C

B

A-

A+

Unknown Professor

Winter 2022 - M00

A Average (8.629)
Most Common: A (39%)
62 students

P

S

NS

F

D

C

B

A-

A+