ADM 4326 Digital Marketing Technologies
3 crédits
Administration
l'Ecole de gestion Telfer
The Internet and a wide range of related digital technologies have changed the way businesses design and implement marketing strategies. This course focuses on the strategic and tactical applications of these ever-changing digital marketing technologies on decision-making and strategy formulation in areas such as business intelligence gathering, competitive analysis, customer analysis, customer relationship management, supply chain management, new product development, branding, positioning, promotion, and advertising, services management, and e-commerce. Hands-on experience with selected technologies/tools may be provided.
Volet:
Cours magistral
Exigences:
Terme proposées précédemment:
Automne
Hiver
Été
Équivalent Français:
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