ADM 4326 Digital Marketing Technologies

3 crédits
Administration
l'Ecole de gestion Telfer
The Internet and a wide range of related digital technologies have changed the way businesses design and implement marketing strategies. This course focuses on the strategic and tactical applications of these ever-changing digital marketing technologies on decision-making and strategy formulation in areas such as business intelligence gathering, competitive analysis, customer analysis, customer relationship management, supply chain management, new product development, branding, positioning, promotion, and advertising, services management, and e-commerce. Hands-on experience with selected technologies/tools may be provided.

Volet:

Cours magistral

Exigences:

Prerequisites: ADM 2320 . Course reserved for students: in a B.Com. who completed at least 33 units from ADM core courses, including ADM 2381 ; in minors, microprograms, or certificate programs when the course is required.

Terme proposées précédemment:

Automne
Hiver
Été

Équivalent Français:

ADM 4726
NotesÉvaluations
Tous Les Professeurs
Moyenne A- (8.141)
Le plus fréquent: A+ (26%)
718 étudiants

P

S

NS

F

D

C

B

A-

A+

Jonathan Simon

10 section de l'Autome 2017 au l'Été 2024

Moyenne A- (7.911)
Le plus fréquent: A (24%)
552 étudiants

P

S

NS

F

D

C

B

A-

A+

Mariam Humayun

2 section de l'Hiver 2023 au l'Hiver 2024

Moyenne A (9.067)
Le plus fréquent: A+ (58%)
104 étudiants

P

S

NS

F

D

C

B

A-

A+

Professeur Inconnus

Hiver 2022 - M00

Moyenne A (8.629)
Le plus fréquent: A (39%)
62 étudiants

P

S

NS

F

D

C

B

A-

A+