ADM 4322 Marketing Strategy
3 units
Administration
Telfer School of Management
This course synthesizes and augments your other Marketing courses. Beginning with an external analysis of industry forces, life cycles, customers and competition, and continuing with an internal analysis of executive preferences, resources and prior results, you will select target customers and construct a comprehensive forward-looking marketing strategy for the company as a whole, or for a specific product of focus. Consideration will also be given to implementation and financial results. Lectures are complemented with team-based real case analyses and a marketing simulation.
Components:
Lecture
Requirements:
Previously Offered Terms:
Fall
Winter
French Equivalent:
Organized
272 responses
4.44
/ 5
Clear Expectations
140 responses
4.72
/ 5
Learned a Lot
272 responses
4.31
/ 5
Recommend
132 responses
4.13
/ 5
Workload
132 responses
2.48
/ 5
Fair Assessments
271 responses