ADM 4322 Marketing Strategy
3 crédits
Administration
l'Ecole de gestion Telfer
This course synthesizes and augments your other Marketing courses. Beginning with an external analysis of industry forces, life cycles, customers and competition, and continuing with an internal analysis of executive preferences, resources and prior results, you will select target customers and construct a comprehensive forward-looking marketing strategy for the company as a whole, or for a specific product of focus. Consideration will also be given to implementation and financial results. Lectures are complemented with team-based real case analyses and a marketing simulation.
Volet:
Cours magistral
Exigences:
Terme proposées précédemment:
Automne
Hiver
Équivalent Français:
Organisé
272 réponses
4.44
/ 5
Attentes claires
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4.72
/ 5
Beaucoup Appris
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4.31
/ 5
Recommander
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4.13
/ 5
Charge de Travail
132 réponses
2.48
/ 5
Évaluations Équitables
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