ADM 3321 Consumer Behaviour

3 units
Administration
Telfer School of Management
Synthesis of the behavioural analysis of the consumer (psychology, sociology, social psychology). Recent applications of behavioural theory will be investigated in light of the consumer's behaviour, individually and as mediated by group processes. Behavioural impact of the corporate and marketing strategies on the consumer.

Components:

Lecture

Requirements:

Prerequisite: ADM 2320 .

Previously Offered Terms:

Fall
Winter
Summer

French Equivalent:

ADM 3721
GradesEvaluations
All Professors
B+ Average (6.729)
Most Common: B+ (22%)
2073 students

P

S

NS

F

D

C

B

A-

A+

Michael S. Mulvey

11 sections from Fall 2017 to Summer 2024

B+ Average (6.694)
Most Common: B+ (25%)
772 students

P

S

NS

F

D

C

B

A-

A+

Radhakrishnan Swaminathan

6 sections from Fall 2017 to Winter 2024

B Average (6.085)
Most Common: B (20%)
422 students

P

S

NS

F

D

C

B

A-

A+

Dennis Sakalauskas

4 sections from Summer 2022 to Winter 2023

A- Average (7.969)
Most Common: A (29%)
325 students

P

S

NS

F

D

C

B

A-

A+

Unknown Professor

Winter 2022 - M00

B+ Average (7.169)
Most Common: B+ (40%)
83 students

P

S

NS

F

D

C

B

A-

A+

Ysabella (Hwa) Lee

3 sections from Summer 2018 to Fall 2019

B Average (6.252)
Most Common: B (21%)
151 students

P

S

NS

F

D

C

B

A-

A+

Leila Hamzaoui

2 sections from Summer 2017 to Summer 2019

B+ Average (6.824)
Most Common: B+ (24%)
165 students

P

S

NS

F

D

C

B

A-

A+

Vessela Zaykova

Winter 2019 - N00

B Average (6.487)
Most Common: B (43%)
76 students

P

S

NS

F

D

C

B

A-

A+

Kalpana Dancey

Winter 2018 - N00

B Average (5.899)
Most Common: B (25%)
79 students

P

S

NS

F

D

C

B

A-

A+