ADM 4322 Marketing Strategy

3 units
Administration
Telfer School of Management
This course synthesizes and augments your other Marketing courses. Beginning with an external analysis of industry forces, life cycles, customers and competition, and continuing with an internal analysis of executive preferences, resources and prior results, you will select target customers and construct a comprehensive forward-looking marketing strategy for the company as a whole, or for a specific product of focus. Consideration will also be given to implementation and financial results. Lectures are complemented with team-based real case analyses and a marketing simulation.

Components:

Lecture

Requirements:

Prerequisites: ADM 2381 , ADM 3321 . Course reserved for students: in a B.Com. who completed at least 33 units from ADM core courses, including ADM 2381 ; in minors or in certificate programs when the course is required.

Previously Offered Terms:

Fall
Winter

French Equivalent:

ADM 4722
GradesEvaluations
All Professors
A- Average (7.751)
Most Common: A- (27%)
531 students

P

S

NS

F

D

C

B

A-

A+

Ali Mahdi

2 sections from Fall 2023 to Winter 2024

A- Average (7.842)
Most Common: A (29%)
114 students

P

S

NS

F

D

C

B

A-

A+

David W. Large

6 sections from Winter 2018 to Winter 2023

A- Average (7.716)
Most Common: A- (30%)
306 students

P

S

NS

F

D

C

B

A-

A+

Dennis Sakalauskas

Winter 2022 - M00

A- Average (8.048)
Most Common: A- (29%)
63 students

P

S

NS

F

D

C

B

A-

A+

Taro Abarbanel-Uemura

Fall 2017 - A00

B+ Average (7.375)
Most Common: B+ (33%)
48 students

P

S

NS

F

D

C

B

A-

A+