ADM 4322 Marketing Strategy

3 crédits
Administration
l'Ecole de gestion Telfer
This course synthesizes and augments your other Marketing courses. Beginning with an external analysis of industry forces, life cycles, customers and competition, and continuing with an internal analysis of executive preferences, resources and prior results, you will select target customers and construct a comprehensive forward-looking marketing strategy for the company as a whole, or for a specific product of focus. Consideration will also be given to implementation and financial results. Lectures are complemented with team-based real case analyses and a marketing simulation.

Volet:

Cours magistral

Exigences:

Prerequisites: ADM 2381 , ADM 3321 . Course reserved for students: in a B.Com. who completed at least 33 units from ADM core courses, including ADM 2381 ; in minors or in certificate programs when the course is required.

Terme proposées précédemment:

Automne
Hiver

Équivalent Français:

ADM 4722
NotesÉvaluations
Tous Les Professeurs
Moyenne A- (7.751)
Le plus fréquent: A- (27%)
531 étudiants

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Ali Mahdi

2 section de l'Autome 2023 au l'Hiver 2024

Moyenne A- (7.842)
Le plus fréquent: A (29%)
114 étudiants

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F

D

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B

A-

A+

David W. Large

6 section de l'Hiver 2018 au l'Hiver 2023

Moyenne A- (7.716)
Le plus fréquent: A- (30%)
306 étudiants

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F

D

C

B

A-

A+

Dennis Sakalauskas

Hiver 2022 - M00

Moyenne A- (8.048)
Le plus fréquent: A- (29%)
63 étudiants

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F

D

C

B

A-

A+

Taro Abarbanel-Uemura

Autome 2017 - A00

Moyenne B+ (7.375)
Le plus fréquent: B+ (33%)
48 étudiants

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NS

F

D

C

B

A-

A+