ADM 4325 Promotional Planning Practicum
3 crédits
Administration
l'Ecole de gestion Telfer
As the capstone course in Marketing, this applied course offers experiential learning through an actual business problem provided by a sponsoring organization that student groups address throughout the semester. Students synthesize their acquired marketing knowledge and their analytical, interpretive, creative, and strategic decision-making skills to meet the course requirements that includes performing secondary and/or primary research and developing a detailed strategic promotional plan. At the conclusion of the course, all groups participate in a marketing competition where each presents their plan to the sponsoring organization, with the three best groups subsequently delivering their presentation to a panel of judges during a public event.
Volet:
Cours magistral
Exigences:
Terme proposées précédemment:
Automne
Hiver
Équivalent Français:
Organisé
158 réponses
4.37
/ 5
Attentes claires
65 réponses
4.40
/ 5
Beaucoup Appris
159 réponses
4.16
/ 5
Recommander
93 réponses
3.81
/ 5
Charge de Travail
94 réponses
1.83
/ 5
Évaluations Équitables
158 réponses