ADM 4325 Promotional Planning Practicum
3 crédits
Administration
l'Ecole de gestion Telfer
As the capstone course in Marketing, this applied course offers experiential learning through an actual business problem provided by a sponsoring organization that student groups address throughout the semester. Students synthesize their acquired marketing knowledge and their analytical, interpretive, creative, and strategic decision-making skills to meet the course requirements that includes performing secondary and/or primary research and developing a detailed strategic promotional plan. At the conclusion of the course, all groups participate in a marketing competition where each presents their plan to the sponsoring organization, with the three best groups subsequently delivering their presentation to a panel of judges during a public event.
Volet:
Cours magistral
Exigences:
Terme proposées précédemment:
Automne
Hiver
Équivalent Français:
Tous Les Professeurs
Moyenne A- (8.013)
Le plus fréquent: B+ (30%)
452 étudiants
F
D
C
B
A-
A+
Professeur Inconnus
Hiver 2022 - M00
Moyenne A- (7.851)
Le plus fréquent: B+ (36%)
47 étudiants
F
D
C
B
A-
A+