ADM 4325 Promotional Planning Practicum
3 units
Administration
Telfer School of Management
As the capstone course in Marketing, this applied course offers experiential learning through an actual business problem provided by a sponsoring organization that student groups address throughout the semester. Students synthesize their acquired marketing knowledge and their analytical, interpretive, creative, and strategic decision-making skills to meet the course requirements that includes performing secondary and/or primary research and developing a detailed strategic promotional plan. At the conclusion of the course, all groups participate in a marketing competition where each presents their plan to the sponsoring organization, with the three best groups subsequently delivering their presentation to a panel of judges during a public event.
Components:
Lecture
Requirements:
Previously Offered Terms:
Fall
Winter
French Equivalent:
Organized
142 responses
4.34
/ 5
Clear Expectations
49 responses
4.29
/ 5
Learned a Lot
143 responses
4.12
/ 5
Recommend
93 responses
3.81
/ 5
Workload
94 responses
1.83
/ 5
Fair Assessments
142 responses