EMP 5320 Marketing
3 units
Engineering Management
Faculty of Engineering
Principles of market-driven managerial decision making: consumer, competitor, and company analysis, market segmentation, definition of target markets, and product positioning. Management of marketing function: product and pricing decisions, channels of distribution, marketing communications. Marketing as creating customer value and benefits to the organization and its stakeholders.
Components:
Lecture
Requirements:
The courses EMP 5320 , MBA 5320 cannot be combined for units.
Previously Offered Terms:
Winter
Organized
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4.46
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Clear Expectations
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4.50
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Learned a Lot
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4.38
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Fair Assessments
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