EMP 5320 Marketing
3 crédits
Gestion en ingenierie
Faculte de genie
Principles of market-driven managerial decision making: consumer, competitor, and company analysis, market segmentation, definition of target markets, and product positioning. Management of marketing function: product and pricing decisions, channels of distribution, marketing communications. Marketing as creating customer value and benefits to the organization and its stakeholders.
Volet:
Cours magistral
Exigences:
The courses EMP 5320 , MBA 5320 cannot be combined for units.
Terme proposées précédemment:
Automne
Hiver
Organisé
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