MBA 5320 Marketing
3 units
MBA Program
Telfer School of Management
Principles of market-driven managerial decision making: consumer, competitor, and company analysis, market segmentation, definition of target markets, and product positioning. Management of marketing function: product and pricing decisions, channels of distribution, marketing communications. Marketing as creating customer value and benefits to the organization and its stakeholders.
Components:
Lecture
Previously Offered Terms:
Fall
Winter
Summer
French Equivalent:
All Professors
A- Average (8.115)
Most Common: A- (36%)
390 students
F
D
C
B
A-
A+