ADM 4328 International Marketing
3 units
Administration
Telfer School of Management
Strategic approach for international markets. Markets selection and segmentation: formulation of the international marketing mix programs; international marketing strategies for small, medium and multinational firms.
Components:
Lecture
Requirements:
Previously Offered Terms:
Fall
Winter
French Equivalent:
Organized
273 responses
4.19
/ 5
Clear Expectations
106 responses
4.11
/ 5
Learned a Lot
272 responses
4.15
/ 5
Recommend
166 responses
4.42
/ 5
Workload
167 responses
2.71
/ 5
Fair Assessments
273 responses