ADM 3323 Market Research
3 units
Administration
Telfer School of Management
Review of exploratory, descriptive, and causal research methods such as interviews and focus groups, surveys, and experiments. Topics include: sample selection, the gathering, analysis and interpretation of market-related data, study of multivariate data analysis techniques, investigation of relevant applied market research topics.
Components:
Lecture
Previously Offered Terms:
Fall
Winter
French Equivalent: