ADM 3323 Market Research
3 units
Administration
Telfer School of Management
Review of exploratory, descriptive, and causal research methods such as interviews and focus groups, surveys, and experiments. Topics include: sample selection, the gathering, analysis and interpretation of market-related data, study of multivariate data analysis techniques, investigation of relevant applied market research topics.
Components:
Lecture
Previously Offered Terms:
Fall
Winter
French Equivalent:
Organized
251 responses
4.08
/ 5
Clear Expectations
85 responses
3.89
/ 5
Learned a Lot
251 responses
4.13
/ 5
Recommend
166 responses
3.32
/ 5
Workload
165 responses
1.83
/ 5
Fair Assessments
251 responses