ADM 3322 Services Marketing
3 units
Administration
Telfer School of Management
Concepts and decisions involved with marketing of services. It concerns specific service industries (i.e. tourism, financial) and firms that primarily sell goods that include services (i.e. computers). Special attention is given to service quality in the profit and non-profit context.
Components:
Lecture
Requirements:
Prerequisite: ADM 2320 .
Previously Offered Terms:
Fall
Winter
Summer
French Equivalent:
Organized
449 responses
4.36
/ 5
Clear Expectations
253 responses
4.47
/ 5
Learned a Lot
449 responses
4.18
/ 5
Recommend
196 responses
3.77
/ 5
Workload
196 responses
2.69
/ 5
Fair Assessments
449 responses