ADM 3321 Consumer Behaviour
3 units
Administration
Telfer School of Management
Synthesis of the behavioural analysis of the consumer (psychology, sociology, social psychology). Recent applications of behavioural theory will be investigated in light of the consumer's behaviour, individually and as mediated by group processes. Behavioural impact of the corporate and marketing strategies on the consumer.
Components:
Lecture
Requirements:
Prerequisite: ADM 2320 .
Previously Offered Terms:
Fall
Winter
Summer
French Equivalent:
Organized
995 responses
4.27
/ 5
Clear Expectations
493 responses
4.24
/ 5
Learned a Lot
993 responses
4.12
/ 5
Recommend
500 responses
3.96
/ 5
Workload
499 responses
2.81
/ 5
Fair Assessments
995 responses