CMN 3130 Communication Planning
3 crédits
Communication
Faculte des arts
Establishment of communication planning systems in organizations, based on monitoring of public opinion. Relationship between strategic planning, operational planning, work planning, and contingency planning for crises. Application of learning and persuasion theories to planning. Public information campaigns.
Volet:
Cours magistral
Exigences:
Prerequisite: CMN 2148 . Reserved for students enrolled in the Honours, in the Joint Honours, in the Major in Communication.
Terme proposées précédemment:
Automne
Hiver
Été
Équivalent Français:
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Le plus fréquent: A (25%)
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