CMN 3130 Communication Planning
3 units
Communication
Faculty of Arts
Establishment of communication planning systems in organizations, based on monitoring of public opinion. Relationship between strategic planning, operational planning, work planning, and contingency planning for crises. Application of learning and persuasion theories to planning. Public information campaigns.
Components:
Lecture
Requirements:
Prerequisite: CMN 2148 . Reserved for students enrolled in the Honours, in the Joint Honours, in the Major in Communication.
Previously Offered Terms:
Fall
Winter
Summer
French Equivalent:
All Professors
A- Average (7.987)
Most Common: A (25%)
1327 students
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