ADM 3308 Business Data Mining
3 crédits
Administration
l'Ecole de gestion Telfer
Introduction to the data mining process, data mining tasks including classification, clustering and association rules, as well as data mining modeling techniques such as decision trees, neural networks, and regression analysis. Introduction to the management of Big Data and Big Data Analytics. Examples in various managerial applications including Customer Relationship Management, marketing, sales, credit scoring, churn, and survival analysis.
Volet:
Cours magistral
Exigences:
Prerequisites: ADM 2303 .
Terme proposées précédemment:
Automne
Hiver
Été
Équivalent Français:
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