ADM 3308 Business Data Mining
3 units
Administration
Telfer School of Management
Introduction to the data mining process, data mining tasks including classification, clustering and association rules, as well as data mining modeling techniques such as decision trees, neural networks, and regression analysis. Introduction to the management of Big Data and Big Data Analytics. Examples in various managerial applications including Customer Relationship Management, marketing, sales, credit scoring, churn, and survival analysis.
Components:
Lecture
Requirements:
Prerequisites: ADM 2303 .
Previously Offered Terms:
Fall
Winter
Summer
French Equivalent:
Organized
188 responses
4.69
/ 5
Clear Expectations
139 responses
4.74
/ 5
Learned a Lot
185 responses
4.58
/ 5
Recommend
49 responses
4.53
/ 5
Workload
49 responses
2.65
/ 5
Fair Assessments
188 responses