MBA 5320 Marketing
3 units
MBA Program
Telfer School of Management
Principles of market-driven managerial decision making: consumer, competitor, and company analysis, market segmentation, definition of target markets, and product positioning. Management of marketing function: product and pricing decisions, channels of distribution, marketing communications. Marketing as creating customer value and benefits to the organization and its stakeholders.
Components:
Lecture
Previously Offered Terms:
Fall
Winter
Summer
French Equivalent:
Organized
341 responses
3.98
/ 5
Clear Expectations
189 responses
4.13
/ 5
Learned a Lot
342 responses
4.06
/ 5
Recommend
153 responses
4.10
/ 5
Workload
153 responses
2.60
/ 5
Fair Assessments
341 responses