CMN 3574 Techniques publicitaires

3 units
Communication
Faculty of Arts
Étude des techniques de persuasion et de création publicitaire. Élaboration de messages et de campagnes. Détermination des stratégies de communication en fonction de différents publics cibles. Applications aux domaines des produits et services et à la communication sociale.

Components:

Lecture

Previously Offered Terms:

Fall
Winter
Summer

English Equivalent:

Organized

83 responses

4.12

/ 5

strongly agree
51%
agree
31%
disagree
16%
strongly disagree
2%
25%
50%
75%
100%

Clear Expectations

32 responses

4.72

/ 5

strongly agree
78%
agree
16%
neither agree nor disagree
6%
disagree
0%
strongly disagree
0%
25%
50%
75%
100%

Learned a Lot

83 responses

4.06

/ 5

strongly agree
43%
agree
40%
disagree
13%
strongly disagree
4%
25%
50%
75%
100%

Recommend

51 responses

3.47

/ 5

strongly agree
18%
agree
51%
disagree
24%
strongly disagree
8%
25%
50%
75%
100%

Workload

51 responses

2.88

/ 5

very heavy
4%
heavier than average
16%
average
71%
lighter than average
8%
very light
2%
25%
50%
75%
100%

Fair Assessments

83 responses

4.43

/ 5

strongly agree
57%
agree
39%
disagree
1%
strongly disagree
4%
question not applicable
0%
25%
50%
75%
100%