CMN 3174 Advertising Techniques
3 units
Communication
Faculty of Arts
Study of persuasion and advertising techniques. Elaboration of messages and campaign. Definition of communication concepts corresponding to different target audiences. Applications to goods and services and social communication.
Components:
Lecture
Previously Offered Terms:
Winter
Summer
French Equivalent:
Organized
222 responses
3.57
/ 5
Clear Expectations
151 responses
3.61
/ 5
Learned a Lot
223 responses
3.87
/ 5
Recommend
72 responses
3.85
/ 5
Workload
72 responses
2.53
/ 5
Fair Assessments
223 responses