ADM 4728 Marketing international

3 units
Administration
Telfer School of Management
Approche stratégique des marchés internationaux. Choix des marchés et segmentation; formulation de stratégie de marketing mix internationale : Stratégies de marketing internationales pour les petites et moyennes entreprises ainsi que pour les multinationales.

Components:

Lecture

Requirements:

Préalables : ADM 2720 , ADM 3718 . Cours réservé aux étudiants inscrits : au B.Com qui ont réussi au moins 33 crédits des cours ADM du tronc commun incluant ADM 2781 ; aux mineures et aux certificats où le cours est requis.

Previously Offered Terms:

Fall

English Equivalent:

Organized

87 responses

4.55

/ 5

strongly agree
63%
agree
33%
disagree
2%
strongly disagree
1%
25%
50%
75%
100%

Clear Expectations

39 responses

4.49

/ 5

strongly agree
62%
agree
26%
neither agree nor disagree
13%
disagree
0%
strongly disagree
0%
25%
50%
75%
100%

Learned a Lot

87 responses

4.14

/ 5

strongly agree
41%
agree
46%
disagree
10%
strongly disagree
2%
25%
50%
75%
100%

Recommend

47 responses

3.72

/ 5

strongly agree
13%
agree
68%
disagree
17%
strongly disagree
2%
25%
50%
75%
100%

Workload

48 responses

2.63

/ 5

very heavy
10%
heavier than average
25%
average
56%
lighter than average
8%
very light
0%
25%
50%
75%
100%

Fair Assessments

87 responses

4.16

/ 5

strongly agree
41%
agree
47%
disagree
9%
strongly disagree
2%
question not applicable
0%
25%
50%
75%
100%