ADM 3326 Advertising and Sales Promotion Management
3 units
Administration
Telfer School of Management
Theory and practice of advertising and sales promotion in the context of the integrated marketing communications field. Focus on the strategy and tactics of creative and media decisions in advertising.
Components:
Lecture
Requirements:
Prerequisite: ADM 2320 .
Previously Offered Terms:
Fall
Winter
Summer
French Equivalent:
Organized
573 responses
4.20
/ 5
Clear Expectations
260 responses
4.15
/ 5
Learned a Lot
573 responses
4.16
/ 5
Recommend
314 responses
4.24
/ 5
Workload
314 responses
2.66
/ 5
Fair Assessments
573 responses