ADM 2320 Marketing
3 units
Administration
Telfer School of Management
Focus on the evolution of the marketing concept, segmentation and positioning, strategic decisions involving product, price, distribution and promotion, important environmental variables affecting marketing decision-making, as well as marketing planning and ethical issues.
Components:
Lecture
Previously Offered Terms:
Fall
Winter
Summer
French Equivalent:
Organized
2067 responses
4.08
/ 5
Clear Expectations
991 responses
4.13
/ 5
Learned a Lot
2067 responses
4.02
/ 5
Recommend
1077 responses
3.93
/ 5
Workload
1077 responses
2.75
/ 5
Fair Assessments
2062 responses