MGT 5304 Generating marketing Insights
3 crédits
Gestion
l'Ecole de gestion Telfer
Framing questions effectively and choosing data from novel sources, including social media conversations. Analyzing data with maker-like ingenuity and curiosity, using techniques from a well-stocked tool chest of methods to generate deep insights into consumer value perceptions, decision-making and empathy
Volet:
Séminaire
Terme proposées précédemment:
Automne
Pas de données d'enquête.