CMN 4101 Storytelling, Narration and Organization
3 crédits
Communication
Faculte des arts
Principles and theories of narration and storytelling which are part of the organizational, digital and media environments. Practical implications of the various narrative processes that serve to create and to translate organizational identities, change, brand image, voice and culture. Case studies of the notions of sensemaking, roles and characters, agency and materiality.
Volet:
Cours magistral
Exigences:
Terme proposées précédemment:
Hiver
Équivalent Français: