CMN 2173 Advertising and Society
3 crédits
Communication
Faculte des arts
Advertising as social communication. Relationship to consumer society and to the media and cultural industries. Functionalist and critical approaches to the phenomenon and the practice. Evaluation of the role of advertising in the socio-cultural sphere.
Volet:
Cours magistral
Terme proposées précédemment:
Automne
Hiver
Été
Équivalent Français: