APA 3146 Sport and Recreation Marketing
3 crédits
Sciences de l'activite physique
Faculte des sciences de la sante
This course will examine the application of basic principles of marketing the sport and recreation industries. It will entail both comparison and contrast of mainstream marketing practices of sport and recreation. Emphasis is on critical analysis of marketing theories as it applies specifically to the sport and recreation industries. Topics will include: the unique nature of sport and recreation marketing, consumers and their behaviours, product planning, distribution, pricing and promotion; strategic planning, and sponsorships.
Volet:
Cours magistral
Exigences:
Prerequisite: APA 2134 .
Terme proposées précédemment:
Automne
Été
Équivalent Français: