ADM 6420 Digital Marketing
1.5 crédit
Administration
l'Ecole de gestion Telfer
Fundamentals of using the Internet for marketing tasks. Strategic implications of the Internet for Marketing. Marketing models for Electronic Commerce. Customer retention, customization, value-based pricing, branding, advertising in the context of Electronic Commerce. WWW and the pricing, promotion and distribution of goods.
Volet:
Cours magistral
Terme proposées précédemment:
Hiver