MGT 5304 Generating marketing Insights
3 units
Management
Telfer School of Management
Framing questions effectively and choosing data from novel sources, including social media conversations. Analyzing data with maker-like ingenuity and curiosity, using techniques from a well-stocked tool chest of methods to generate deep insights into consumer value perceptions, decision-making and empathy
Components:
Seminar
Previously Offered Terms:
Fall