MBA 6120 Marketing in the 21st Century
1.5 units
MBA Program
Telfer School of Management
Marketing's place in society and in business. Overview of the marketing function: creating value for consumers, the organization and society, all within the global economic context, centered on technology and sustainable development. Measurement and performance factors in marketing. Types of competition in the marketplace and their impact on the organization's marketing strategy. Consumer and corporate buying behavior, market analysis and demand. Market segmentation and positioning. Relationship between marketing management and organizational strategy.
Components:
Lecture
Requirements:
Permission of the Department is required.
French Equivalent:
No survey data.