CMN 5120 Public Communication Campaigns: Theories and Applications

3 units
Communication
Faculty of Arts
Theories and applications relevant to campaigns that promote issues and causes in the public interest. Strategies and techniques. Cases studies in the areas of health, environment, education and other public domains.

Components:

Seminar

Previously Offered Terms:

Fall
Winter

French Equivalent:

Organized

35 responses

4.17

/ 5

strongly agree
49%
agree
37%
disagree
11%
strongly disagree
3%
25%
50%
75%
100%

Clear Expectations

17 responses

4.06

/ 5

strongly agree
53%
agree
18%
neither agree nor disagree
12%
disagree
18%
strongly disagree
0%
25%
50%
75%
100%

Learned a Lot

35 responses

4.26

/ 5

strongly agree
49%
agree
40%
disagree
11%
strongly disagree
0%
25%
50%
75%
100%

Recommend

18 responses

4.06

/ 5

strongly agree
44%
agree
39%
disagree
11%
strongly disagree
6%
25%
50%
75%
100%

Workload

18 responses

2.56

/ 5

very heavy
6%
heavier than average
33%
average
61%
lighter than average
0%
very light
0%
25%
50%
75%
100%

Fair Assessments

35 responses

4.43

/ 5

strongly agree
57%
agree
37%
disagree
3%
strongly disagree
3%
question not applicable
0%
25%
50%
75%
100%