CMN 4166 Audience Research

3 units
Communication
Faculty of Arts
Study of how specific audiences perceive and process the media. Application to varied cultural products: films, television programs, advertising.

Components:

Lecture

Requirements:

Prerequisite: CMN 2160 and 78 university course units. Reserved for students in the Honours, in the Joint Honours, in the Major in communication.

Previously Offered Terms:

Winter
Summer

French Equivalent:

Organized

101 responses

4.09

/ 5

strongly agree
44%
agree
40%
disagree
13%
strongly disagree
3%
25%
50%
75%
100%

Clear Expectations

39 responses

4.41

/ 5

strongly agree
59%
agree
31%
neither agree nor disagree
5%
disagree
3%
strongly disagree
3%
25%
50%
75%
100%

Learned a Lot

100 responses

4.01

/ 5

strongly agree
46%
agree
35%
disagree
12%
strongly disagree
7%
25%
50%
75%
100%

Recommend

62 responses

4.13

/ 5

strongly agree
35%
agree
55%
disagree
6%
strongly disagree
3%
25%
50%
75%
100%

Workload

62 responses

2.66

/ 5

very heavy
11%
heavier than average
19%
average
63%
lighter than average
5%
very light
2%
25%
50%
75%
100%

Fair Assessments

101 responses

4.35

/ 5

strongly agree
56%
agree
33%
disagree
8%
strongly disagree
2%
question not applicable
1%
25%
50%
75%
100%