CMN 4144 Advanced Public Relations Seminar

3 units
Communication
Faculty of Arts
Case studies. Knowledge and application of public relations techniques in the context of a global communication strategy: politics of communication; finding sponsorships; lobbying; audience; crisis management and evaluation. This course will increase the capacity to conceive communication strategies and effective messages of persuasion.

Components:

Seminar

Requirements:

Prerequisite: CMN 3144 . Reserved for students registered in the Public Relations program.

Previously Offered Terms:

Winter
Summer

French Equivalent:

Organized

57 responses

3.77

/ 5

strongly agree
44%
agree
28%
disagree
18%
strongly disagree
11%
25%
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75%
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Clear Expectations

26 responses

3.46

/ 5

strongly agree
38%
agree
15%
neither agree nor disagree
12%
disagree
23%
strongly disagree
12%
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50%
75%
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Learned a Lot

58 responses

3.57

/ 5

strongly agree
28%
agree
38%
disagree
24%
strongly disagree
7%
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50%
75%
100%

Recommend

32 responses

3.13

/ 5

strongly agree
28%
agree
28%
disagree
16%
strongly disagree
28%
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75%
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Workload

32 responses

2.88

/ 5

very heavy
6%
heavier than average
3%
average
88%
lighter than average
3%
very light
0%
25%
50%
75%
100%

Fair Assessments

58 responses

3.98

/ 5

strongly agree
41%
agree
38%
disagree
14%
strongly disagree
5%
question not applicable
2%
25%
50%
75%
100%