CMN 4101 Storytelling, Narration and Organization

3 units
Communication
Faculty of Arts
Principles and theories of narration and storytelling which are part of the organizational, digital and media environments. Practical implications of the various narrative processes that serve to create and to translate organizational identities, change, brand image, voice and culture. Case studies of the notions of sensemaking, roles and characters, agency and materiality.

Components:

Lecture

Requirements:

Prerequisites: CMN 2148 , CMN 2160 and 72 university course units. Reserved for students registered in the Honours, Joint Honours, Major in Communication, and in the Public Relations program.

Previously Offered Terms:

Winter

French Equivalent:

Organized

36 responses

4.25

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Clear Expectations

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4.06

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Learned a Lot

36 responses

3.89

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Fair Assessments

36 responses

4.28

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strongly agree
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agree
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disagree
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