CMN 3144 Public Relations

3 units
Communication
Faculty of Arts
History, theory and practice of public relations in society. Functions of public relations practitioners. Techniques by which organizations communicate with external publics. Media relations. Corporate image. Ethics.

Components:

Lecture

Previously Offered Terms:

Fall
Winter
Summer

French Equivalent:

Organized

302 responses

4.28

/ 5

strongly agree
53%
agree
34%
disagree
11%
strongly disagree
1%
25%
50%
75%
100%

Clear Expectations

99 responses

4.60

/ 5

strongly agree
70%
agree
22%
neither agree nor disagree
6%
disagree
2%
strongly disagree
0%
25%
50%
75%
100%

Learned a Lot

301 responses

4.17

/ 5

strongly agree
43%
agree
45%
disagree
10%
strongly disagree
2%
25%
50%
75%
100%

Recommend

202 responses

4.04

/ 5

strongly agree
39%
agree
45%
disagree
14%
strongly disagree
2%
25%
50%
75%
100%

Workload

203 responses

2.57

/ 5

very heavy
10%
heavier than average
29%
average
55%
lighter than average
6%
very light
0%
25%
50%
75%
100%

Fair Assessments

302 responses

4.38

/ 5

strongly agree
52%
agree
40%
disagree
4%
strongly disagree
2%
question not applicable
1%
25%
50%
75%
100%