APA 5303 Marketing and Sponsorship of Sport and Physical Activity

3 units
Human Kinetics
Faculty of Health Sciences
Study of the literature and research pertaining to the marketing and sponsorship of sport and physical activity programs and events. Strategic planning, fundraising, and event management for various types of organizations.

Components:

Seminar

Previously Offered Terms:

Fall
Winter

French Equivalent:

Organized

51 responses

2.60

/ 5

strongly agree
12%
agree
22%
disagree
20%
strongly disagree
29%
25%
50%
75%
100%

Clear Expectations

28 responses

2.50

/ 5

strongly agree
7%
agree
18%
neither agree nor disagree
21%
disagree
25%
strongly disagree
29%
25%
50%
75%
100%

Learned a Lot

51 responses

3.49

/ 5

strongly agree
20%
agree
43%
disagree
22%
strongly disagree
8%
25%
50%
75%
100%

Recommend

23 responses

3.65

/ 5

strongly agree
30%
agree
39%
disagree
26%
strongly disagree
4%
25%
50%
75%
100%

Workload

23 responses

2.13

/ 5

very heavy
22%
heavier than average
43%
average
35%
lighter than average
0%
very light
0%
25%
50%
75%
100%

Fair Assessments

51 responses

3.57

/ 5

strongly agree
24%
agree
45%
disagree
18%
strongly disagree
10%
question not applicable
4%
25%
50%
75%
100%