APA 5303 Marketing and Sponsorship of Sport and Physical Activity

3 units
Human Kinetics
Faculty of Health Sciences
Study of the literature and research pertaining to the marketing and sponsorship of sport and physical activity programs and events. Strategic planning, fundraising, and event management for various types of organizations.

Components:

Seminar

Previously Offered Terms:

Fall
Winter

French Equivalent:

Organized

66 responses

2.93

/ 5

strongly agree
17%
agree
27%
disagree
18%
strongly disagree
24%
25%
50%
75%
100%

Clear Expectations

43 responses

3.05

/ 5

strongly agree
19%
agree
26%
neither agree nor disagree
16%
disagree
21%
strongly disagree
19%
25%
50%
75%
100%

Learned a Lot

66 responses

3.67

/ 5

strongly agree
24%
agree
44%
disagree
18%
strongly disagree
6%
25%
50%
75%
100%

Recommend

23 responses

3.65

/ 5

strongly agree
30%
agree
39%
disagree
26%
strongly disagree
4%
25%
50%
75%
100%

Workload

23 responses

2.13

/ 5

very heavy
22%
heavier than average
43%
average
35%
lighter than average
0%
very light
0%
25%
50%
75%
100%

Fair Assessments

66 responses

3.75

/ 5

strongly agree
30%
agree
44%
disagree
14%
strongly disagree
9%
question not applicable
3%
25%
50%
75%
100%