ADM 6420 Digital Marketing
1.5 units
Administration
Telfer School of Management
Fundamentals of using the Internet for marketing tasks. Strategic implications of the Internet for Marketing. Marketing models for Electronic Commerce. Customer retention, customization, value-based pricing, branding, advertising in the context of Electronic Commerce. WWW and the pricing, promotion and distribution of goods.
Components:
Lecture
Previously Offered Terms:
Winter
Organized
156 responses
4.49
/ 5
Clear Expectations
104 responses
4.50
/ 5
Learned a Lot
156 responses
4.35
/ 5
Recommend
51 responses
4.41
/ 5
Workload
51 responses
2.65
/ 5
Fair Assessments
156 responses