ADM 3316 Competitive Intelligence

3 units
Administration
Telfer School of Management
Main elements of competitive intelligence and understanding of fundamental issues. Concepts of competitive intelligence, market insight, foresight, peripheral vision and analytics will be used to better understand and use relevant commercial information.

Components:

Lecture

Requirements:

Prerequisites: ADM 1300 and 45 units of university-level course

Previously Offered Terms:

Fall
Winter

French Equivalent:

Organized

141 responses

3.45

/ 5

strongly agree
24%
agree
40%
disagree
24%
strongly disagree
10%
25%
50%
75%
100%

Clear Expectations

62 responses

3.35

/ 5

strongly agree
21%
agree
34%
neither agree nor disagree
15%
disagree
21%
strongly disagree
10%
25%
50%
75%
100%

Learned a Lot

142 responses

3.99

/ 5

strongly agree
37%
agree
42%
disagree
13%
strongly disagree
4%
25%
50%
75%
100%

Recommend

80 responses

3.29

/ 5

strongly agree
18%
agree
45%
disagree
24%
strongly disagree
14%
25%
50%
75%
100%

Workload

80 responses

1.96

/ 5

very heavy
30%
heavier than average
48%
average
19%
lighter than average
4%
very light
0%
25%
50%
75%
100%

Fair Assessments

141 responses

3.79

/ 5

strongly agree
30%
agree
45%
disagree
13%
strongly disagree
8%
question not applicable
4%
25%
50%
75%
100%