ADM 3316 Competitive Intelligence

3 units
Administration
Telfer School of Management
Main elements of competitive intelligence and understanding of fundamental issues. Concepts of competitive intelligence, market insight, foresight, peripheral vision and analytics will be used to better understand and use relevant commercial information.

Components:

Lecture

Requirements:

Prerequisites: ADM 1300 and 45 units of university-level course

Previously Offered Terms:

Fall
Winter

French Equivalent:

Organized

176 responses

3.54

/ 5

strongly agree
28%
agree
38%
disagree
22%
strongly disagree
10%
25%
50%
75%
100%

Clear Expectations

97 responses

3.40

/ 5

strongly agree
25%
agree
30%
neither agree nor disagree
14%
disagree
23%
strongly disagree
8%
25%
50%
75%
100%

Learned a Lot

177 responses

3.98

/ 5

strongly agree
38%
agree
41%
disagree
13%
strongly disagree
5%
25%
50%
75%
100%

Recommend

80 responses

3.29

/ 5

strongly agree
18%
agree
45%
disagree
24%
strongly disagree
14%
25%
50%
75%
100%

Workload

80 responses

1.96

/ 5

very heavy
30%
heavier than average
48%
average
19%
lighter than average
4%
very light
0%
25%
50%
75%
100%

Fair Assessments

176 responses

3.85

/ 5

strongly agree
33%
agree
44%
disagree
14%
strongly disagree
7%
question not applicable
3%
25%
50%
75%
100%